Sea O O - Management Consulting

Capability
Drawing on extensive industry experience and a deep understanding of complex marine operations, Sea O O provides expert insight to yacht owners, family offices and management teams. A results-driven approach that identifies risks, uncovers opportunities and embeds systems that deliver transparency, efficiency and compliance.
 
Core services
Sea O O treats each yacht as a standalone business unit, providing a snapshot of its financial and operational health. 
 
•    Evaluate the commercial viability of each yacht for private or commercial charter.
•    Establish transparency and communication flows.
•    Liaise with crew, family office and stakeholders to identify challenges and risks. 
•    Fit out for private or commercial charter.
•    Map crew structure, process and performance. 
•    Develop SOP for the crew and departments.
•    Identify and improve revenue strategies.
•    Institute a robust financial tracking program.
•    Integrate a cloud-based management platform.
•    Establish a repeatable model for the entire fleet.
•    Support succession planning.
 
Approach
Short-Term Contract / Consulting Engagement: typically 3–6 months, 3–5 days per week,
with clearly defined deliverables and milestones. 
• A blend of shoreside (remote or office-based) work with targeted time aboard for audits, workshopping, and critical handover points.
• Close partnership with owners, family offices, Captains, and heads of department to ensure recommendations are practical, adopted, and sustainable beyond the term of the engagement.
• All work products are designed for a smooth handover and to preserve continuity.
 
Who Sea O O supports
Owners, family offices and management who wish to understand the true running costs, options for monetisation, and realistic pathways to improved performance.
• New builds or newly acquired yachts needing structure, standards, and clear
reporting from day one.
• Yachts preparing for charter or repositioning to new cruising grounds, where
regulatory, crewing, and service expectations are changing.
• Under-performing or under-utilised assets.
 
Collaborations and affiliations 
Industry bodies: 
-    Superyacht Australia - Member 2011-25
-  Superyacht Australia - Industry awards finalist 2016, 2017, 2018, 2020, 2024
-  International Superyacht Society - Member 
-   She of the Sea - Foundation pledge member
Events & sponsorships:
-     Monaco Yacht Show - Exhibitor 5 times 2016-23
-     Interior Motives – Founder, NFP industry-sponsored events for heads of interior 2019-25
-     Australia Tahiti Superyacht Rendezvous - Sponsor 2015-23
-     ASMEX Superyacht Australia conference – Event sponsor 2017-24

Brand partnerships:
Tai Ping, Sunbrella, Perennials, Heirlooms, Masserano, Gio Bagnara, Pinetti.
 
Work area
Base: Australia
Project areas: New Zealand, Fiji, French Polynesia, Hong Kong, Singapore, Malaysia, Monaco, France, Italy, United Kingdom.
 
References, endorsements and client list
Available upon request.

Contact us to discuss your project

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