
A yacht should reflect your personality, be in tune with your lifestyle and provide a sanctuary from the rigours of life
Sarah Egan
Founder of Boat Style and Sea O O

2010 - 2026
world's 1st online store for yacht homewares
Our webshop supplies 'tried and true' yacht products to clients worldwide.
Stock Clearance on now
2010 -
Build Refit Refresh
Boat Style leaves its legacy on more than 50 superyachts, and countless luxury yacht projects across the globe.
Project Folio
2024 -
Operational excellence
Sea O O is an Australian-based yacht operations and management company consulting to superyacht owners, family offices and management worldwide.
Superyacht Consultants
Drawing on extensive industry experience and a deep understanding of marine operations;
Sea O O provides expert insight to superyacht owners, family offices and management teams.
A results-driven approach that identifies risks, uncovers opportunities and embeds systems that deliver transparency, efficiency and compliance.
Superyacht owner series
Invaluable industry insights into owning and running a superyacht.

Modern superyacht operations are no longer just maritime — it’s an organisational framework. This is why smart owners are shifting from reactive yacht management to proactive operational strategy.

The True Cost Of Superyacht Ownership
Superyachts are symbols of independence – but without the right structures and people, they can quietly shift from liberation to obligation.


Product Focus
QuakeHold! Museum Putty
Secure your collectibles with the secret weapon of superyachts, museums and galleries.




