
A yacht should reflect your personality, be in tune with your lifestyle and provide a sanctuary from the rigours of life
Sarah Egan
Founder of Boat Style and Sea O O

2010 - 2026
world's 1st online store for yacht homewares
Our webshop supplies 'tried and true' yacht products to clients worldwide.
Stock Clearance on now
2010 -
Build Refit Refresh
Boat Style leaves its legacy on more than 50 superyachts, and countless luxury yacht projects across the globe.
Project Folio
2024 -
Operational excellence
Sea O O is an Australian-based yacht operations and management company consulting to superyacht owners, family offices and management worldwide.
Superyacht Consultants
Drawing on extensive industry experience and a deep understanding of marine operations;
Sea O O provides expert insight to superyacht owners, family offices and management teams.
A results-driven approach that identifies risks, uncovers opportunities and embeds systems that deliver transparency, efficiency and compliance.
Superyacht owner series
Invaluable industry insights into owning and running a superyacht.

The True Cost Of Superyacht Ownership
Superyachts are symbols of independence – but without the right structures and people, they can quietly shift from liberation to obligation.

The Captain & C.O.O. Partnership
The superyacht industry is stepping into a new era, where collaboration between Captains and shore-side managers can drive results that truly set them apart from the fleet.


Product Focus
QuakeHold! Museum Putty
Secure your collectibles with the secret weapon of superyachts, museums and galleries.




