Superyacht Owner Series

Perspectives drawn from real-world programs where operational excellence is the quiet engine behind six-star experiences.

This series is for owners, family offices, and management who want more than glossy brochures and dockside anecdotes. It explores the operational architecture behind truly successful yacht programs - from governance and cost control to culture, crew, and guest experience.

What This Series Covers

Across the series, Sarah Egan, of Sea O O shares insider insights on topics such as the true cost of ownership, crew strategy, governance, and fleet-level thinking—always with a focus on practical levers owners can actually pull. Expect candid perspectives drawn from real-world programs where operational excellence is the quiet engine behind six-star experiences.

Beyond One Yacht, One Voice

The Superyacht Owner Series goes beyond a single-vessel view, looking at portfolios, structures, and standards that scale across multiple yachts. Alongside Sarah’s commentary, specialist contributors—from technical, legal, tax, crewing, and refit disciplines - will join future articles to provide focus and perspective.

Why This Series Matters

As yachts become more capable, regulatory frameworks become tighter, and expectations rise, the gap between a “good enough” program and a world-class operation is widening. This series is designed to help owners and their teams close that gap, replacing reactive firefighting with a deliberate, business-grade approach that still protects the magic of time on the water.

About Sarah Egan

Sarah Egan is the Australian founder of globally renowned design studio, Boat Style and Chief Operating Officer of Sea O O, a specialist superyacht management and operations consultancy. A multi-generational yacht owner with 15 years in superyachting and over 35 years in business, she works with owners, captains, and family offices worldwide to bring clarity, structure, and calm to complex yacht programs.